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LOEWE releases the Eye/LOEWE/Nature Spring/Summer 2020 collection of technical menswear inspired by the great outdoors with a series of photographs by Gray Sorrenti of the British actor Josh O’Connor hiking through misty valleys of ancient bamboo groves and cedar trees in the foothills of Japan’s Mount Fuji.
“I think Eye/LOEWE/Nature shows how I see the LOEWE man: he is kind of day-to-day, but at the same time wants to experiment. In a weird way, there is a conservatism to him, but there is an eccentricity inside,” says creative director Jonathan Anderson.