Eye/LOEWE/Nature Spring/Summer 2020

LOEWE releases the Eye/LOEWE/Nature Spring/Summer 2020 collection of technical menswear inspired by the great outdoors with a series of photographs by Gray Sorrenti of the British actor Josh O’Connor hiking through misty valleys of ancient bamboo groves and cedar trees in the foothills of Japan’s Mount Fuji.

I think Eye/LOEWE/Nature shows how I see the LOEWE man: he is kind of day-to-day, but at the same time wants to experiment. In a weird way, there is a conservatism to him, but there is an eccentricity inside,” says creative director Jonathan Anderson.