Fashion My Religion! – 10th edition of FASHIONCLASH Festival

Credits: photography Lonneke van der Palen, concept Das Leben am Haverkamp, graphic design Studio Noto

15 – 17, June 2018, Maastricht (The Netherlands)! Fashion lovers .. save the date for our favourite fashion festival. For all designers: Submissions can be send till April 1st.. Once again KALTBLUT will select our Fashion Award Winner 2018 in Maastricht. FASHIONCLASH presents Fashion My Religion! the 10th edition of the international & interdisciplinary fashion festival in Maastricht. During this three-day festival over more than 100 emerging designers and (performing)artists from all over the world get the opportunity to show their work to a diverse, international audience. The program contains fashion shows, theatre and dance performances, awards and in context of the theme and 10th anniversary a 3-day program The Route will be curated: an inspiring pilgrimage past exhibitions, fashion talks, performances in the fashion city of Maastricht. Specially for this edition several theme related projects will be presented such as ‘God is a Woman’ project, KOORKAPPEN Project (choir robes project), ICONS project and CLASH Project. In this projects designers and artists are invited to create new work and express their visions on ‘Fashion My Religion’.

The overarching theme of the festival is “Fashion My Religion!” (read ‘fashion’ as a verb), addressing one of the most current themes of the moment: religion. In particular pointing out to faith in relation to gender, sartorial matters and lifestyle. FASHIONCLASH challenges participants and visitors to investigate, expose or break through existing religious traditions and taboos through fashion. An apple to activism that hopefully inspires a new generation of fashion makers and fashion lovers to fulfill their own role within the society as meaningfully as possible. “Fashion My Religion!” places the designers, the industry and the audience in a clashing field; fashion vs religion or in other words, modernity and tradition. Can we rethink the way we see the values, norms and rules related to religions and create a more inclusive world, without proclaiming a value about religion?

FASHIONCLASH Festival accepts submissions for the Shows and The Route program.
Deadline for entries is 1 April
-> Open Call for Entries

The campaign project is developed in collaboration with the Dutch fashion collective Das Leben am Haverkamp, consisting of Christa van der Meer, Dewi Bekker, Anouk van Klaveren and Gino Anthonisse. Following the theme for this edition ‘Fashion My Religion’ they made cakes from the favorite garments of, among others, FCF-founders Nawie Kuiper, Branko Popovic and Laurens Hamacher and of themselves. Campaign photographer is Lonneke van der Palen and graphic designer Ivo Straetmans (Studio Noto).

“As a collective, we see less and less relevance in making more clothes. As a result, our
previous projects were all about exploring an alternative role for ourselves as fashion
designers. With this project we want to celebrate your favorite clothing pieces, instead of
making new ones. For us (like religion, sport and art) fashion is a way of giving meaning, a
social context, something to look forward to, creation and identity. Unfortunately, the value
people attach to clothing is subjected to inflation because increasingly more is becoming
available for less.That is why we present a ‘new religion’(with a wink) that can replace fashion: baking cakes in the form of clothing. The hobby-like character, the personal commitment and the disarming image of cake baking in a fashion context, we find an exciting contrast with the elitist image that fashion can have.” –  Das Lebem am Haverkamp
#fashionclash #fashionmyreligion

Credits: photography Lonneke van der Palen, concept Das Leben am Haverkamp, graphic design Studio Noto


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