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Fred Perry x Raf Simons S/S20

#Lookbook – Inspired by the energy of youth and a generation of kids coming of age in ‘70s and ‘80s Britain, Raf Simons’ signature silhouettes are printed with the photography of Gavin Watson, whose photos documented Britain’s countercultural youth. //

Today, we have many tools and platforms for expressing identity. We have become obsessed with seeing and being seen. We invite you to explore the notion of perspective today and how it can be reinterpreted from different viewpoints.

The Fred Perry pique polo shirt is reimagined once more in a way that feels new and subversive, darted and with digitally printed photographs by British photographer, Gavin Watson.

By the age of 16 Watson had already amassed more than 10,000 photographs of his peers during the late 1970s and early 1980s. Through his friendships and music – particularly his love of Two-tone, Watson was able to document a generation of kids coming of age who used their clothes as a powerful tool for expressing their identity.

An ambitious restoration of Watson’s expansive archive has been carefully restored by YOUTH CLUB, celebrating key moments in British youth culture history.

This isn’t the first time Raf Simons has referenced and reinterpreted Watson’s images, incorporating his prints into his own menswear designs for his eponymous label. Similarly, the previous collaborative collection used Watson’s images to further celebrate the underground scene.

When I started out, I focused on youth and subcultures, and Fred Perry was one of my many inspirations.


Taking our key pieces, he infuses further trademark Raf details – dropped shoulders on sweatshirts, and unexpected print and logo applications onto a palette of black, navy and white, whilst exploring the DIY nature of punk dressing and the attitude that goes with it. A silver Laurel Wreath is the sign off across polo’s, shirts, cotton sweatshirts and the hoodie – attached with a cotton tab, and with ‘Raf Simons’ embroidered beneath it.