FREITAG – The never-ending cycle of denim

FREITAG presents it´s first denim! E500 MALE DENIM out since  August 27, 2015 and the E100 FEMALE DENIM out in October, 2015.Denim jeans are back where the name came from: Europe. Denim from “de Nîmes” and jeans from “Gênes”, French for Genoa. But enough of the etymology and back to F-acts that have been tested at the factory.

Thanks to new F-ABRIC denim from FREITAG, we finally have rugged, five-pocket jeans without rivets or polyester thread made in Europe using European bast fibers true hemp and linen. Naturally 100% compostable.

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Facts:

  • Grown and produced in Europe, designed and tested at the FREITAG Factory
  • Made of robust denim twill, developed by FREITAG and manufactured from sustainably produced bast fibers (81 % linen and 19 % true hemp). A masterpiece found nowhere else in the world of fashion and textiles. The material for men’s pants weighs a whole 19 oz. while the women’s tips the scales at 17 oz.
  • Classic five-pocket cut
  • Customizable metal buttons that can be unscrewed and reused
  • Once the buttons have been removed, the DENIM is 100% biodegradable because the yarn, the herringbone lining and the logo label can all  be composted
  • The moisture- and thermo-regulating, antibacterial and antisynthetic fibers make them more comfortable to wear
  • The material corresponds to Product Class I of the Oeko-Tex® Standard 100
  • Rugged selvage and lap seams protect edges and heavy-wear areas
  • Available in Dark Blue and Black

Launch: E500 MALE DENIM  August 27, 2015 /  E100 FEMALE DENIM October, 2015

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Available: at FREITAG Stores, selected resellers and www.freitag.ch

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E100-E500_Denim_Female_Front_01_YvesBachmann_RGB_GalleryPrice: CHF 240.- / EUR 190.- / USD 245.- / GBP 180.-

In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique.

With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists.

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