Gentle Monster Art Project – Redefinition of eyewear
#Campaign – Gentle Monster presents ‘Redefinition of Eyewear’, the newest project exploring the endless possibilities of eyewear. By questioning the definition and nature of eyewear, this project hopes to break away from the conventional meaning that eyewear currently holds and open doors to new ideas and concepts.
A new experience is created by using digital eyewear to take it in a new direction. ‘Redefinition of Eyewear’ presents a series of collaborations with nine global artists. Each eyewear, with distinctive personalities, may not seem traditional, but within Gentle Monster’s experimental definition, they have become the new standard of eyewear. Try on each of the pieces with virtual face filters. www.gentlemonster.com/stories/re-definition
Discover Gentle Monster’s project to push the limits and to redefine eyewear and experience the experimental art pieces with face filters on Instagram.
ARTISTS : Daisy Collingridge, Damien Blottier, Essay Wagmans, Gentle Monster, Ikeuchi, James T Merry, Liz Sexton, Lyle Remir
GENTLE MONSTER ‘Tangible Light’
‘Tangible Light’ is Gentle Monster’s take on the ‘Redefinition of Eyewear’ project. Inspired by the shape of light, this piece features black fragments in a radial form highlighted by a vibrant red light, showcasing Gentle Monster’s unbound experimental drive.
Can you briefly introduce yourself?
This piece was created in-house by the artists from the object design team. Gentle Monster’s artists find new inspiration in every project and build upon that inspiration to develop it into new ideas and forms.
What title would you put on your artwork, collaboration with Gentle Monster? And why?
‘Tangible Light’. When this project first began to unfold, we chose ‘light’ as our inspiration. The idea that light could be physically shaped and touched was very intriguing. We were able to come up with both the experimental eyewear and concept of the project at the same time.
Tell us more about your creative process.
After the general direction of the project was set, we had to think about what solid material could be used to express light. We observed and selected different materials to paint, transform, and combine them day and night. With much trial and error, we came up with the decision that black was the most suitable colour to express light. This project was to redefine eyewear, so we added the red lighting near the eye area later on.
Where and how do you find inspiration?
We find inspiration in the process of thinking and working ‘together’. The strength in numbers creates an optimistic and energetic aura, which is also the source of our inspiration. We’re each other’s inspirations.
We’re very unpredictable at Gentle Monster so we don’t even know what we’ll come up with next. We choose not to go down a conventional road, but a road that can be paved as we continue to grow each step of the way.
What would you pick 3 keywords that describe your work?