#Campaign – Diesel is launching Haute Couture. A unique collection designed to do just that: disempower hate. Diesel took some of the hate received as a brand, like “Diesel is Dead” and “Diesel is not cool anymore” showing them with pride and turning them into unique items.
Diesel is kicking this off with a group of polarizing global personalities including Nicki Minaj, Gucci Mane, Bella Thorne, Bria Vinaite, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini to help deliver an important message: “The more hate you wear the less you care.”
They chose the very worst of the comments they have ever received, and we have designed exclusive Haute Couture items for each of them. Nicki Minaj was dubbed “The Bad Guy.” Gucci Mane was told “Fuck You, Imposter.” Bella Thorne was named a “Slut.” And, Tommy Dorfman was called “Faggot.” All these comments are now limited- edition items in the Haute Couture collection, available in selected Diesel stores and on diesel.com.
“We are doing all of this to inspire everyone out there to create their own one-of-a-kind Haute Couture items“. In key markets around the world, starting from October 6, you will be allowed to personalize this new collection, creating and wearing the worst comment you received. And with the proceeds from the sale of Haute Couture items, Diesel will be making a donation in support of anti-bullying and cyberbullying programs of the OTB foundation.