Hélas Fall 21 Collection

#Campaign – Hélas launches its Fall 21 collection perfectly on time for the autumn season. On this occasion, the umbrella brand offers the ideal pieces to brave the cold. A technical and comfortable selection of garments that includes cosy sets (FAST, TOLTEC), outerwear (WINDI JACKET, ZOO BUCKET HAT et MAZE PUFFER JACKETS) and more premium clothing symbolised by an evolution of some of the designs (HUNTER JACKET, SUEDO JACKET BROWN, PINSTRIPE).

The collection will be available on the brand’s website helascaps.com from Wednesday, October 13th at 10am.

www.instagram.com/helas_caps

The brand shares with us a collection with many graphic hints to cultural icons of our era. Subtle visual references appear on many pieces of the collection. A tribute to mainstream artist’s artwork (NAS, Gene Kelly, Cast Away, Eiffel Tower etc.) that translates the founders’s desire to share their cultural knowledge.

To illustrate this new collection, photographers Clément Le Gail & Mindfulessparty followed the guys from the Helas crew during the shoot of their “Hélas Tour” video. Together they shot the lookbook in a studio and in the street, with a “downtown shredding” ambiance.

Photographer : Clement Le Gall

Additionnal pictures : @mindfulessparty

Models : L. Puig, I.Zeitoun, P.Denaux, P.Attenborough, A.Giovannoni, T.Gormit, P.Leze, F.Mirtain, M.Vidal