#LondonFashionWeek – With a boundless approach towards self-expression, ‘Artisan Liberation’ is redefining individuality and self-acceptance. Using cue cards from the powerhouse decade of the 1970’s, the collection sees a parade of prints that seamlessly sing to the same tune and adorn HA’s staple looks.
A follow up from the renowned SS’22 collection, this seasons see’s HA infuse craftmanship with the ideas of freedom and romance. The all-encompassing Creative Director uses shape, structure and silhouette in this sensational line up, with hard hitting idiosyncratic tailoring, the rebellious and rule breaking designer pushes the social norms and stays away from gender conforming stereotypes.
Vibrant pattern play, bold colours and bohemian bravery tie together this love of freedom. Oversized tailoring allowing him and her to share this multi-colour wardrobe of liberty. Welcoming back longline coats, oversized panels and shoulders wide enough to own every room.
The collection encompasses creative director, Naeem Anthony’s, ‘all or nothing’ mindset, with the contrasts between lengths, textures, and colours. The array of different colours used in the collection represent different cultures and diversity. Each piece is created using a variety of fabrics from cashmere wool and tartan to velvet and sustainable vegan leather.
The Helen Anthony exclusive print fabric is used to create flowing gowns, three-piece suits and scarves, leather and monogram print unisex bags and accessories. With an abundance of sheer fabrics that bare all to latex three-piece suits that characterise the body’s contours. The uncompromising gold accents of smooth metal hardware embellish the collection with a robust yet unsettling glare of intent.
Fashion Director: Naeem Anthony @helenanthonyofficial Runway Photography: Shane Anthony Sinclair @shaneanthonysinclaire.ig Backstage Photography; Kushagra Anand @kushagraanandofficial @lcclondon & Starr Han @starrrrrrhan @unioftheartslondon Backstage Video: Maike Frick @maike.frick & Kezia Fenton @kezia.fenton Hair by Darren Fowler at Fowler 35 for L’Oréal Professionel @darrenfowlerhair @lorealpro @fowler35ldn Make Up by Famida @famidamua Styling Team: Cara Hayward Lois Jenner Sean Azeez Bethan Dadson Festus Duntoy PR: POP PR GROUP