Helmut Lang PF22 Postcard Capsule

The Helmut Lang PF22 Postcard Capsule is inspired by archive styles from Fall/Winter 2002, “NEW YORK” “PARIS”, and graphics that could be found on a gift shop postcard. Vienna, Paris, and New York are represented in this capsule – each city once home to Helmut Lang headquarters.

The artwork challenges traditional postcard imagery by featuring the work of 3 photographers with unique perspectives to capture their city: Kyungjun Lee – New York, N.Y, Daniel Gebhart – Vienna, Austria, Davit Giordaze – Paris, France