#Campaign – With shared California roots and a passion for premium materials and unparalleled craftsmanship, global lifestyle brand UGG® and fashion designer Heron Preston draw back the curtain on a global campaign for the limited-edition Heron Preston x UGG® collaboration.
The story of the collection is told through a unique content shoot celebrating the UGG® brand’s rebellious reputation via a current generation of lost boys. Shot at a secluded Fall Hills, New Jersey estate by photographer Alexandre Hertoghe, the concept behind the shoot is a triptych, representing the before, the during and the after a celebration of freedom and friendship. With Levi Perrin as creative director, models are shown as a ragtag entourage donning styles from the collaboration as well as Preston’s own ready-to-wear collection in three different environments. Locations consisted of a bedroom surrounded by possessions that hold a nostalgic, emotional connection; a forested, desolate opening lit by a raging bonfire for a post-curfew congregation; and a stark morning-after setting back in their rooms.
Available on 7th October, exclusively at UGG® stores worldwide and ugg.com, HeronPreston.com, and wholesalers worldwide.