H&M Launches First Pride Collection Starring Kim Petras, Shaun Ross and Aja
#PrideOutLoud! H&M is launching its first pride-themed capsule collection and is making history for the brand. The announcement acknowledges that the collection marks the first time the brand has created something cohesive to support the LGBTQ community. Finally!!
The Pride Out Loud campaign features Olympic freestyle skier, Gus Kenworthy; pop music artist, Kim Petras; model and activist, Gabrielle Richardson; rapper and drag entertainer, Aja; and model Shaun Ross. The collection out May 31, will go down right on time for Pride Month, which is celebrated every June. Find out more at www.hm.com