Interview with Stimulus

STIMULUS is a rapper from Brooklyn, he recently released a multi media Ep STIMMI HENDRIX A RITUAL UNION tribute to the guitar hero Jimi Hendrix.  Mostly reknown for his contribution in the rap and Rn’b scene next to Cee-Lo, De La Soul, Mos Def or Mark Ronson with whom he shared the stage, Stimulus is taking  a new artistic turn with a remarquable and singular EP. Conceptual, digital and free, this 6 track Ep was the occasion for Stimulus to explore other media such as print making, fashion design  and video art. Expanding his project with many artistic collaborations from the New Yorker artist Vernando Reuben to the video artist  and rapper Black Cracker,  Stimulus remodeled the character of Jimi Hendrix with style and humility.  Also taking the Camera, the rising star of fashion design Amine Bendriouich who styled and directed « THE OLD ME » music video.


Stimulus is telling us more about his concept and his artistic collaborations :

KALTBLUT: What is your strongest memory of Jimi Hendrix?

STIMULUS: Listening to Are You Experienced in my dorm room in High School. I was hooked immediately and stopped listening to anything else.

KALTBLUT: Do you play guitar? 


KALTBLUT: How does it affect your production?

STIMULUS: I made sure to be open to trying any and everything with this project. That meant being willing to make songs busy in some cases and very simple and bluesy in others. I also let myself try to sing a few things. I never forget a letter from Jimi to his father I read where he says “Nowadays people don’t want you to sing good. They want you to sing sloppy and have a good beat to your songs. That’s what angle I’m going to shoot for. That’s where the money is. So just in case about three or four months from now you might hear a record by me which sounds terrible, don’t feel ashamed, just wait until the money rolls in because every day people are singing worse and worse on purpose and the public buys more and more records.” I didn’t do anything sloppy on purpose, but decided not to be worried about feeling insecure about it.

KALTBLUT: Who took part into this creative project?

stimmySTIMULUS: I called on musician friends who I’ve worked with over the years to interpret Jimi Hendrix music in their own way. The great thing about Jimi is he has fans in every genre of music. The contributors included: Daru Jones – drummer for Jack White, B Harv – bass player and produce for Justin Bieber, Dru Kevorkian – producer for Smiff n Wessun and Joe Blaxx – drummer for Laura Izibor,

For the artwork I called upon a friend who has always been considered my Doppelganger back in Brooklyn. His approach to art reminds me of my approach to music in many ways. We both celebrate musical icons. His name is Vernando Reuben. He is a painter and muralist currently teaching art in New York City.

KALTBLUT: What was the highlight of your tour in Morocco?

STIMULUS: The L’Boulevard Festival was definitely the highlight. The energy of the audience was amazing. At one point during my show, the crowd was so loud while singing along, I didn’t need to perform. I just held the mic towards them.

KALTBLUT: How did you integrate the hystorical facts about Jimi Hendrix’s life into your project?

STIMULUS: I integrated facts by inserting interview clips from Jimi throughout the full length mixtape, so that listeners could hear from Hendrix himself. One of the locations for the video shoot in Morocco, was the home of Ativa. Hendrix’s friend in Casablanca. We filmed a party scene at the apartment because it is where Jimi partied during his time there.

10369139_903327159685440_3740767503741163260_nKALTBLUT: What was unexpected?

STIMULUS: The most unexpected thing so far has been the positive reaction to the song “Old Me”. I produced the song myself. And it is for that reason that I did not expect it to get as good of a reaction as some of the other songs.

KALTBLUT: How did you  discover  Amine Bendriouich’s work?

STIMULUS: I discovered Amine’s work at an exhibition at MADE Berlin. He reinterpreted the work of photographer Johnathan Manion and projected it onto figurines wearing custom designed Burqa Tee shirts.

KALTBLUT: Was the stage costume made by Amine Bendriouich a way to embody Jimi Hendrix’spirit?

STIMULUS: Yes it was. Jimi wore a lot of color and had very loud outfits. When Amine styled the outfits, he wanted them to be “too much.

KALTBLUT: What is the next step for this project?

STIMULUS: The next step is live performance. There will be shows in New York, Atlanta and Berlin. If all goes well, there may even be a limited edition vinyl release.