Introducing AAMOGH FALL 2020

Aamogh is Sanskrit word which means Lord Ganesh from Hindu mythology. The collection believes and practices on ethical and sustainable fashion and living. It is a collection of accessories and garments using genuine leather, natural and pure fabric. A true essence of highly handcrafted technique with deep research idea and market definition. All products are true class by itself and made in the designer’s private studio keeping the quality in mind and feel alive.

This Autumn Winter season Aamogh got inspiration from the movie “The Danish Girl” as well as the real life character and worked with “Floral Fantasy”. A nostalgic look at 90’s fashion over the years mixed with the today’s fashion mood of lifestyle and came up with different design ideas, motifs and worked on the surface development of the products. For Spring Summer Soft Color has been used. This collection is moving around “Efflorescence” where floral motifs playing an important role with different twists. After going through the upcoming season’s forecasting from WGSN spring summer 2020 and various designers work. The collection is planned with A-line, Gathers, flares, Layers, Ruffles, one piece and two pieces garments. Focusing on contemporary style keeping the story alive.

Fashion designers are the people who not only designs clothes, but also creates lucid fantasy. Soumick Mondal, the founder of Aamogh is also one of them. These path breaking designers have rewritten fashion history many times over with their innovative ideas and their recreation in the form of gorgeous, incredible clothes and related paraphernalia. Being from a creative family where his grandmother was dealing with traditional Indian crafts and ornamentation which added a core value to the brand Aamogh.

AMOGH slowly making a foot whole in a global diverse market, it continues to present itself with increasingly interesting and evolved collections, season after season, positioning itself on the international scene at an ever increasing competitive level. The brand has showcased their talent in platforms like Pure London. In the upcoming season the brand is going to participate in Neonyt and White Milan in collaboration with Afterlife Projects.