Introducing ANAGENESIS Fall 2020

The feeling of the warmth of the sun in the winter is what we will call Anagenesis. It can be difficult to articulate the power of style and fashion through words, but Anagenesis managed to do so with worthy-style, inspiring freedom of fashion to live by. From the greatest fashion designers to legendary models and stylists, get inspired by their quality, understanding and limitation that will never go out of style.

Anagenesis believes and practices on ethical and sustainable fashion and living.

“As per our brand philosophy we use only natural fibre material. Mostly we use 100% cotton, viscose, silk and wool for winter. Anagenesis have come up with the idea of salvation through mutation, based on this it has come up with different design ideas, motifs and worked on the surface development of the products. A true essence of highly handcrafted technique with deep research idea and market definition. All products are true class by itself and made in the designers private studio keeping the quality and feel alive.”

Indian independent brand and designers are blooming across the world at a fast rate, yet not many people are aware about the faces that actually glorified this industry. While this world has no dearth of fashion designers today, there is an Indian designers named Md.Ismail Mali who represents India in the international market, his style of design represents a rare sense of eminence, luxe richness in street style category. Having extensive interest in art and conceptuality, Md Ismail has developed a very specific style of fashion keeping very close to his emotions.

Anagenesis continues to present itself with increasingly interesting and evolved collections, season after season, positioning itself on the international scene at an ever increasing competitive level. The brand has showcased their talent in platforms like Neonyt Berlin and Pure London. In the upcoming season the brand is going to participate in Pure London in collaboration with Afterlife Projects.

This season’s collection is inspired from the TV Dark and certain retro elements from 70’s and 80’s. The garments are an amalgamation of structured and lightness, which gives an essence of two different virtual imaginary world. The materials are handmade cotton and viscose, colours are in white, digital teal, navy, blackish green.