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Introducing Hi-Tec Sportswear and their A/W19 Collection
#Campaign – In contrast to their previous season, Hi-Tec Sportswear’s A/W19 campaign is an exploration of the urban recreational space, with an outdoor lifestyle direction capturing the seasonal months.
Taking the outdoor connotations associated with Hi-Tec, the Sportswear line features the practical functions with a streetwear twist to encapsulate the brand as a whole. These elements are depicted through the campaign’s juxtaposing aesthetic backdrops, with a natural, green landscape compared to the urban industrial and hardcourt location shots. www.hi-tecsportswear.com / www.instagram.com/hitec_sportswear
The unisex apparel collection encompasses a variety of outerwear options; a parka, utility vests & Sherpa fleeces. The interpretation of the theme is presented through the directional camo pattern which is blazoned as an all over print on a few styles. The AW offering also presents seasonal tones, with highlights of pop colours, which is seen across tracksuits, sweats & a prominent fleece pant.
The exploration behind the range was to visit the youth and street culture through style development and delve into the young, fresh attitudes with the highlights of bright colours popping throughout. Silhouettes of Hi-Tec’s outdoor nods and heritage footwear styles were taken in to care whilst maintaining a relevant collection
*Gemma Leverington, lead designer
Earthy shades flow through the clothing and through to the footwear; with the introduction of a flame orange colour stand out appearing on the Badwater 146, Shadow TL and iconic Silver Shadow.