May I introduce you to: by Standard?! And it´s Fall/Winter 2017 Lookbook. Designed by Jeong-Seok Lee. by Standard devotes to make contemporary and modern mens clothing that represents “standard apparel” while garments still have details that possess current trends. Jeong-Seok Lee, the head designer, ran hig -end luxury customized clothing for men and women in Korea and he finally launched “By Standard”.
by Standard – A new must-wear fashion brand for men from Seoul, Korea.