JACK & JONES A/W 2018 – Brothers of DENIM

For the BOYS! May I introduce you to the new JACK & JONES A/W 2018 collection?! Brothers of DENIM!  From jeans to tailoring and streetwear.. the new A/W 2018 collection is offering 90s bold use of logo­placements, electric pop colours, retro sport and workwear references. A must-wear collection for the colder season. #WANT

The range is influenced by the 1990s, where raw edges, cut of hems and the iconic stonewash look are applied. Distressed jeans are still in high demand and translated into both heavy distressed and more cleaner looks. Jack & Jones, a Danish mustwear men’s wear brand.

The JACK & JONES story begins in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality. In the following years JACK & JONES manifests itself as one of the strongest jeans wear brands on the market and within a few years, the brand has several hundred stores.

Today JACK & JONES is one of Europe’s leading producers of menswear with more than one thousand stores across 70 markets. furthermore JACK & JONES collections are sold by thousands of wholesale partners all over the world. Denim is still the backbone of JACK & JONES’ business. The strong focus on denim results in a high level of expertise when it comes to the craftsmanship, quality and design of jeans, but JACK & JONES is nowadays defined and represented by all product categories including; tailoring, casual wear, accessories and footwear.

find out more at: www.jackjones.com or instagram.com/jackandjones

Shop the new collection HERE