Jägermeister MANIFEST – A true story. From Raz Degan
On Wednesday evening, 9 October 2019, Jägermeister presented the new campaign of its super premium herbal liqueur Jägermeister MANIFEST in Berlin. Hollywood star and eyecandy Raz Degan is the face of the new image campaign for Jägermeister MANIFEST, the core of which is a four-minute advertising film. This film now celebrated its German premiere in the Soho House cinema – an artistic work about Degan’s life story, in which Jägermeister plays a decisive role.
Do you believe in magic in life? In synchronicity, déjà-vus, intuition? Raz Degan takes us on his journey from the young model in New York in the 90s to the successful and mature himself who could manifest his dreams and, with a little help from Jägermeister, become a successful actor, director and producer. But look for yourself…
New York 1995 – “I knew such a young guy. He was wild and hungry for life. He wanted to make it big.” At the age of 28 Raz moves to the city of his dreams and tries to find a way to become an actor.
“I walk the streets every day, trying to make contacts, make ends meet.” No one knew him until one day he met a booker of elite models who gave him a few jobs. The beginning of a unique relationship between Jägermeister and Raz Degan.