JOSEPH Spring/Summer 2020

#Lookbook – This season JOSEPH Menswear takes inspiration from the wardrobe of the label’s founder, the charismatic Joseph Ettedgui; a man admired as much for his personal style as for his fashion vision. The key elements of the collection are defined by a relaxed nonchalance, underpinned by sporty utilitarianism.

Boxy fit silhouettes create an air of effortless comfort: a casual insouciance that is refined throughout by luxury fabrics. Clean tailored lines reference elements of military precision and the utilitarian practicality of technical sportswear. Slouchy rib jumpers render the iconic knits trans-seasonal. Techno stretch wool trousers with engineered waists and knee-length shorts carry the easy-going summer mood.

Seasonal essentials include fine cotton twill shirts and madras check motifs alongside substantial jerseys, lofty neoprene’s and washed sweat shirting, all cut to extend the theme of the season’s soft and rounded silhouette. A single-breasted jacket is tailored in fabric with a luxuriant gloss: the lustre of satin with the substance and practicality of cotton at its heart. Bootcut trousers add a retro elegance to this modern suiting.

The colour palette reflects the overall theme of lightness and ease. Classics such as navy and black combine with soft khaki, stone grey and sand: soft shades reminiscent of a faded summer photograph. Outerwear is the finishing flourish to the classic JOSEPH Anglo-French fashion alliance: a fully reversible bomber is cut in British shearling, a classic bleu de travail is re-imagined in a sophisticated ivory linen cotton mix. A new take on the houndstooth mac and a reassuringly substantial tricotine car coat wrap up this season’s entente cordiale.