Vintage has long been an important part of Levi’s® DNA. A good example of this is the iconic 501®. From Japan after the end of World War II, through the counterculture of the 1960s and the New Wave of the 1980s to the present day, only a few items of clothing were as popular and in demand as a perfectly aged Vintage-501®. That’s why Levi’s® is asking itself this season what vintage will look like in the future. What we wear today is not only of interest to current fashion fans but also to those who are obsessed with fashion, who will rummage through the vintage shops of the future. This question was the basis for Levi’s® Autumn/Winter 2019 collection: a collection of denim, sportswear, fleece and several great collaborations, all of which follow a specific idea: Future Vintage.
Relaxed fits and 90s elements make up the men’s collection for Autumn/Winter 2019 from Levis®. The casual look still plays an important role and the dad style continues to be very popular. So the fashion formula for men is Irony + Athleisure = DadLeisure. Examples are the 501® ’93 Straight, the Jackson Worker Shirt and other cuts, thanks to the return of Levi’s® Engineered JeansTM. For men, it’s all about building on the classics to compete against the hustle and bustle of today’s world. www.levi.com