Discover “Summer Daze”, a new film that captures the escapist spirit of Paula’s Ibiza Eau de Toilette in a paean to freedom, youth and beauty.
Creatively directed by Jonathan Anderson, the film captures the rapture of youth in summertime through the free and fluid relationship between three friends—a dreamy vignette expressing the hedonistic spirit of Paula’s Ibiza EDT.
The short-film ‘Summer Daze’ is an ode to freedom, youth and beauty. A dreamlike picture that revolves around three young friends embarking on a Summer adventure in which they escape from everyday life in search of a sanctuary by the sea. Simone Ashley, Aron Piper and Fernando Lindez are the stars in this relaunch campaign for the fragrance LOEWE Paula’s Ibiza Eau de Toilette for men and women.