Det is Berlin! A few weeks ago I discovered a new Berlin based streetwear brand: LOOKYLOOKY and I like their stuff a lot. “Crew love ‘then and now'” is the new Autumn/Winter lookbook. They say about it: “We are a handsome bunch. Not the way people think of handsome. Handsome in a unique way of having a free and independent mind. None of us care what other people think. Handsome for being truly and beautifully unique. We are independent. We are on our own together. We are here – laughing and crying,smoking and drinking. We have always been the best company to each other. Crew love is true love. Then and now.”
WORD! I am in! Have a look by yourself:
Official about: Most t-shirtlabels tend to get lost in the delusion of having their products striking a balance between affiliation and distinction. Thing is, there is no such balance, and if there was one, it wouldn’t be maintained by a t-shirtlabel. Those Looky Looky girls don’t have so much in common with your ordinary flashy shirtfactory, except the tees. It is actually more of a Thelma & Louise affair, except Louise is more of a Luise and there is no Thelma at all. But there are Conny and Julia instead. There’s this crewthing going on between them, a little made you look-attitude here, a little bigmouth strikes again-temper there, all bound together by loads of charm, style and humor. They would be passing ideas, drafts and designs onto each other, as in „they are doing their thing“ and in the end there’s this stock of fresh apparel that you might check out at their homepage. Simple as that. Plus they have a blog, too!