Mans Concept Menswear presents its Fall/Winter 2020 campaign, shot by Kito Muñoz and styled by Adrian Bernal. Mans Concept comes from DEMANS, one of the surnames -with a German background- of the creative director. Shortened to ‘Mans’, it means searching for a new, updated and more personal tailoring.
Mans is a prêt-à-porter brand and a made-to-measure tailoring studio, influenced as much for the Saville Row’s workshops as the japanese technique. Both will be present in all of his fashion collections, mixing this ancient profession with an avant-garde aesthetic, clean cutting patterns and innovative tissues.
Mans Concept offers new masculinity approaches. Classic references and youth cultures merge together, creating balance in a constant play of opposite elements.