Milan Design Week: Live space installation ‘CONTINUUM’

#SaveTheDate for a very special live space installation ‘CONTINUUM’ which will be held from 17 – 23 APRIL during Milan Design Week. TOP-5 Ukrainian brands united by the common concept of CONTINUUM will be presented during the most influential Milan Design Week exhibition.

www.instagram.com/milan.design.week

Creative industries are the key to Ukraine’s transformation from a commodity economy to a future economy. Milan Design Week is the most influential exhibition in the world. For creative industries, it is important to participate in this kind of international exhibition to enter new markets. The intensity of different locations and events is incredibly high during the week. That is why visitors choose something truly unusual and unique that captures attention among parallel events.

The participation of Ukrainian brands in Milan Design Week 2023 is supported by the USAID Competitive Economy of Ukraine Program.

THE IDEA

Victoria Yakusha is a Ukrainian-born designer and architect who united five different handcrafted visionaries sharing different senses of worldview. The main key to the crafts lay in a cultural code, the spirit of freedom and respect for our planet. Each of the five visionaries is the one who is a creator, an artist who does things beyond time, ahead of this time. My commitment to nature in the handcrafted language, the artisans even in modern times transfer the energy of the knowledge and the roots into ‘pure’ and continuum. It combines both; time and space. This is a place that crosses the past, the present & the future.

Each of the five visionaries speaks with their own medium:

DESIGN FASHION CRAFT CULINARY PERFUMERY

WHITE is a core colour of exposition

White is a definition of blank completeness.

White will pave the way throughout the exposition.

White wool, white fabrics, white chocolate, white stones…

White is a neutral colour but forces other colours to reveal themselves.

Like the future takes resources from the vast past to create pure reality.

THE SPACE

Entering the space You go deeper into your condition which helps you to concentrate more on your senses. You lose time. It is all about CONTINUUM. The exhibition will gradually reveal various performances throughout Milan design week. Every day is a new feeling experience of CONTINUUM. Located in the heart of Milan, the space is a place of creation, production, exchange and experimentation dedicated to design. Although each section is independent and has its own spirit, dedicated to the special craft.

CURTAINS DIVIDING DIMENSIONS:

Curtains that divide the space lead visitors through various experiences, moving to a place where the reality of making things with your hands intersects with the new technologies. The division allows you to see the differences between each visionary and to travel from one world to another inside one space. We need to pay attention to the real craft unless we can lose it.

FAINA by Victoria Yakusha

Victoria is a conceptualist of the exhibition, who united the artists.

Victoria Yakusha is a Ukrainian-born designer and architect whose practice is immersed in her philosophy of ‘live design’, centred around a deep connection to the earth and ethnic roots. Victoria Yakusha established FAINA — a design brand of furniture, decor, and lighting rooted in cultural heritage.

“Our installation includes many different performances. The visitors will be able to see, touch, smell and taste, and take part in tapestry weaving and a cooking master class. Music is also part of the Continuum concept. Authentic Ukrainian singing has a powerful influence and carries deep meaning. Ukrainians are a singing nation and we transmit our codes through singing. Through a combination of different artworks and impact on different senses, CONTINUUM gives us the exit to the future, a space where there is an intersection of  united artists, who produce a pure product because each of them is in a dimension of purity.”

Primitiveness, archetypal forms and traditional Ukrainian crafts passed down through generations — FAINA presents a sensual and spirited take on minimalism which has brought the brand to the forefront of modern Ukrainian design.

MOVCHUN furniture collection by FAINA reveals the interaction between human beings and nature through contemplation. MOVCHUN is derived from the Ukrainian “keep silence’’. Silence is what slows you down to feel the connection between humans and Nature to keep you grounded with their heavy shapes.

While creating MOVCHUN, we have invented a unique production method which is safe for the environment and convenient for contemporary life usage. We used cardboard ZTISTA made from a blend of cellulose, clay, flax fibre, wood chips, and biopolymer created by Ukrainian artist Victoria Yakusha, where she re-thinks a sustainable design approach with organic circular materials. The fabric is 100% natural: hévea latex, coir, konopon. Our technological process is about a close connection with nature, natural materials and handcrafted artisans’ touch.

SLUHACH furniture collection by FAINA brings people closer to nature through perception and feeling. SLUHACH is derived from the Ukrainian “to listen”. The collection reveals the ability to listen and feel everything around.

Visually, the shape of the lamps resembles locators that “listen” to the surrounding world. The texture of the products is similar to a separate sense organ. Muslin is 100% natural water-resistant, quick-drying, lightweight cotton which is very safe for the environment. As for the floor lamp, it has legs made from our signature ZTISTA material. So it has a very flexible construction and you can disassemble it for washing and transportation.

Participants of spacetime CONTINUUM installation:

FAINA brand by Victoria Yakusha, SOLOMIA. RCS by Solomia Reshetylivka, Dinara Kasko, DZHUS by Irina Dzhus and  ARBORETUM by Vlad Zvarych.

SOLOMIA. RCS

(SOLOMIA. Reshetylivka Craft Studio. Year of establishment 2004)

The studio of artistic crafts, which nurtures traditional Ukrainian crafts of weaving and embroidery, united talented hand-weaving craftsmen from the central region of Ukraine.

Tapestries, rugs, and decorative decorations for the home, which are made by craftsmen’s studios, preserve the warmth of handwork, just like a hundred years ago. The weaving technique is passed down from generation to generation, showing us that true art exists in time and is created in “purity”.

Continuity of passing down the skills of Reshetylivka weavers and embroiderers guarantees the reproduction of ancient techniques in modern times and turns the products into exquisite objects of art and craft.

Geometric patterns, various ornaments, complex works such as portraits, landscapes, and incredible abstractions find their place in the selections of famous designers and architects of space, and unique fine arts samples – are included in the collection along with art. The studio also continues the tradition of the unique technology of “white on white” embroidery and the technology of weaving rugs with plant ornaments.

Ukrainian rugs and Ukrainian embroidered clothes are prestigious and luxurious, and the works of Reshetylivka Craft Studio eloquently prove it.

The studio’s collections include a series of own artworks, as well as works that are the result of collaboration with design studios and artists.

In the CONTINUUM event program at Milan Design Week 2023 SOLOMIA. Reshetylivka Craft Studio will give you experience and the mystery of creation. Visitors will be able to touch the ancient craft of weaving at master classes that will be organized throughout the exhibition.

Under the guidance of craftswoman Galina Shiposha, visitors get to know the tools and techniques needed to create beautiful textile products. Participants will be introduced to the basics of craftsmanship – yarn preparation, distinguishing between different types of weaving, and practical weaving. At the end of the master class, the participant will be ready to create truly amazing creations with his own hands!

About the craftswoman:

Halyna Shiposha, a weaver, has been creating unique rugs and tapestries for over 30 years. Her works were presented in several Ukrainian galleries, as well as in private collections. The craftswoman believes in the power of craftsmanship, which creates a connection between ethnic roots and native land. Galina works with wool, cotton and other natural fibres to create unique and complex products.

DINARA KASKO

Dinara is a unique Pastry Chef from Ukraine. She graduated from the University of Architecture and Design and worked as an architect-designer and a 3D visualizer. She loved what she was doing as an architect, but now her passion is Patisserie.

From the moment Dinara got into Patisserie she decided to try to add something new to it. She realized that appearance is as important as taste. She tried to model her own moulds and print them with a 3D printer and she loved the result. Dinara prefers simple plain geometric shapes like cubes, triangles and spheres. She likes sharp straight lines and black colors, as well as red and white.

Inspired by her architectural past, Dinara utilizes 3D modeling technologies to create special geometric silicone cake moulds. But rather than building with steel, concrete or glass, her constructions consist of meringue, gelatine and chocolate.

These extraordinary desserts look like real creations of an architect. Combining computer modelling and cooking she creates extraordinarily sophisticated and extraordinary tastes. This is more than a dessert, which very often doesn’t look edible at first. EDIBLE ART is the slogan of her works.

Dinara believes that in the future Patisseries will be better, more unusual and of better quality. She invents moulds to spread her idea of the Patisserie of the future. Her state of creation is a pure state of search, experimentation, and creativity. The CONTINUUM Dinara will recreate the taste of the future, which you will be able to experience. She will give us an answer to the question: how does the future taste? Obscurely?

DZHUS

DZHUS is a Ukrainian conceptual brand internationally known for its multi-purpose outfits, made of cruelty-free materials. The founder — Irina Dzhus is a Ukrainian designer and stylist, who creates conceptual clothing and accessories. Her pattern-making innovations help minimise physical shopping and create a versatile yet sustainable wardrobe from a few transformable garments.

From the day of its launch in 2010, DZHUS is a vegetarian-friendly brand and uses only ethical materials. In 2019, DZHUS won the Cruelty-free Fashion prize at Best Fashion Awards Ukraine. Short-listed for the International Woolmark Prize back in 2015, DZHUS is now stocked at concept stores in Japan, China, Portugal, Belgium, Poland, USA, UAE, Saudi Arabia, Kuwait, and Australia, and sold online worldwide. Initially designed as womenswear, many DZHUS garments have unisex aesthetics and fit.

Among the brand’s clients are American avant-garde musicians Zola Jesus and EYIBRA, and Eurovision-2016 winner, Jamala from Ukraine. The fashion house has collaborated with such movies as The Hunger Games and Star Trek Discovery as well as leading beauty brands, Saco and Davines. DZHUS has been featured in the top international press: Vogue, Dazed&Confused, Harper’s Bazaar, Marie Claire, Elle, Elle Decoration, Cosmopolitan, L’Officiel, Kaltblut, ASVOF, Dezeen, and many more.

Avant-garde yet utilitarian, DZHUS designs are internationally recognised for their innovative cut and multi-purpose transformations. By using exaggerated silhouettes and conceptual aesthetics as her tools, she expresses inner feelings through the clothes.

Many of DZHUS AW23 designs are conceived around pockets and bags, as an allegory for the evacuation process millions of Ukrainians went through, having taken only the belongings they could carry. Some of the outfits offer a transformation from an exaggeratedly utilitarian unisex silhouette into a fragile feminine look and vice versa. That is an allusion to the inevitable change of a personality under the influence of force majeure circumstances, often demanding heart-breaking decisions.

Some of the outfits offer a transformation from an exaggeratedly utilitarian unisex silhouette into a fragile feminine look and vice versa. That is an allusion to the inevitable change of a personality under the influence of force majeure circumstances, often demanding heart-breaking decisions. The key piece of the collection is a bulletproof-vest-inspired overall turning into a colossal coat with a sheer hood, referring to an angel protector of the unbreakable nation. DZHUS performance at CONTINUUM is an unparalleled, mesmerising experience, as the designer herself shows the metamorphosis of universal wardrobe items in front of the audience.

ARBORETUM by Vlad Zvarych

Vlad Zvarych is a Ukrainian perfumer, collector, conceptualist and critic. He is an ideologist of the revival of modern Ukrainian perfumery.

Since 2020, Vlad has been the Chairman of the Guild of Perfumers of Ukraine. He is a collector of the Museum of Vintage Ukrainian Perfumery.

Vlad Zvarych has a unique sense and creates new service products in the field of perfumery. He is a developer of a methodology for teaching subjects: “Introduction to Olfactory Arts” and “Perfume Stylist”.

He is also a curator of olfactory projects, founder of the OLFACTORIUM creative association and promoter of the OLFACTORIUM PERFUME PARTY. Founder of the ARBORETUM perfume brand.

As a founder of olfactory practices, he initiated a number of art projects, including a plein air of perfumers. The smell is the last sense to become “machine-readable”. It is a sense which will never exist in digital, meta-anything. You can just feel it in real life.

Vlad will present the new perfume “Serpanok”.

“Serpanok” is derived from the Ukrainian “haze”, it is a fragrance that embodies the code of our identity. In Ukrainian archetypes, haze symbolizes the beginning of something radically new. The haze reminds us of the morning light that overcomes the darkness. Young bleached linen symbolizes purity and is associated with the white colour in Ukrainian culture.

CONTINUUM will engage each sense in various ways to form an experience of a moment. How will the moments be experienced in future? What is the smell of the future? You will be able to experience and feel that.

The CONTINUUM became possible due to the support of the American People through the United States Agency for International Development (USAID) under the Competitive Economy Program in Ukraine. The exhibition and its results do not necessarily reflect the views of the United States Agency for International Development or the United States Government.

The USAID Competitive Economy Program in Ukraine (USAID CEP) supports startups, and small and medium enterprises (SMEs) aiming to provide support for competitive industries and firms on Ukrainian and international markets, foster a better business-enabling environment, and enable Ukrainian companies to benefit from international trade.

ADDRESS:
Via Festa del Perdono, 6
Milano

Register for a unique performance following the link

Schedule 11am – 8pm

17.04 | Opening day
10am – 13pm press event
1pm – 8pm exposition

18.04
3pm – 4pm DZHUS outfit transformation performance
6pm – 8pm open workshop from Dinara Kasko

19.04
2pm – 5pm open workshop from SOLOMIA RCS Craft Studio

20.04
3pm – 4pm DZHUS outfit transformation performance

21.04
2pm – 5pm open workshop from SOLOMIA RCS Craft Studio
6pm – 8pm open work shop from Dinara Kasko

22.04
3pm – 4pm DZHUS outfit transformation performance

23.04 | Working hours 10am – 6pm
2pm – 5pm ceremonial food of an Art object by Dinara Kasko