Modus Vivendi – Viral Vinyl Campaign

Modus Vivendi launches the Viral Vinyl Line from the Fall Winter Collection 2020-2021 inspired by the journey to adulthood. This collection is for real fashion experts who want to make a « risqué » statement or fetish lovers who look for something unique.

For the love of Pantone like dressing, we created the Viral Vinyl line and you are going to be obsessed about it. Enter a silhouette that states loud and clear that its wearer is lavish, risky and inspired, craving to celebrate himself with looks incredibly chic and shiny, elegant and dramatic or grunge and bondage.

The Viral Vinyl line is a personal tale of growth via harshness and play. Playful childhood in blue, blossoming puberty in yellow and creative frenzy adulthood in black. The autobiographical story of a boy discovering himself interacting with others and with art changing roles from victim to the perpetrator and vice versa until finally, one finds his identity and place in the world.

The Viral Vinyl Line comprises of Bottomless, Boxers, Briefs, Jockstraps, Low Cut Briefs, Shirts, Shorts, Tanga Briefs & Tanktops

Underwear: Modus Vivendi / Photographer: Joan Crisol @joan_crisol / Model: Oliver Lewis @oliverlewis7, Ricardo Paul @tpaul_12 & 𝐆𝐮𝐢𝐝𝐨 𝐁𝐞𝐧𝐢𝐭𝐞𝐳 @guidobenitez92 / Location: Madrid, Spain