#MoreThan S/S19 campaign by AG Jeans featuring Hailey Gates

AG presents its S/S19 campaign with American Actress and Model turned journalist, Hailey Gates.  The campaign features the hashtag #MoreThan in an effort to peel back the layers of societal pressures, to highlight those who push the status quo, and to reconcile the belief that traditional binaries are all-encompassing and definitive.

At first glance, Hailey’s trajectory as a model doesn’t completely connect with where she’s found herself navigating the complex ethics of fashion, beauty and culture. But where others see a polarity between Hailey Gates’ early success in fashion and her journalistic astuteness, AG understands. The More Than campaign aims to bridge that gap between the overt and the covert, the persona and the person and ultimately: everything that makes AG Jeans ‘More Than’ just a denim company.

“AG Jeans has always been more than just a denim company, but in order to continue that process, we have to constantly challenge ourselves to look through the lens of inspiring individuals to offer us perspective, purpose, and a connecting thread to the world around us. The More Than campaign features the hashtag #MoreThan in an effort to peel back the layers
of societal pressures, to highlight those who push the status quo, and to reconcile the belief that traditional binaries are all-encompassing and definitive.”
We are all More Than.

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