#Lookbook – NEU_IN brand was established in Korea in 2018. Originated from the German word ‘neu’ which means new and the Korean word ‘in’ which means person. In every collection they presenting a new fictional character who is the narrative of the whole collection like the brand’s name.
The collections will be narrating the designer’s past memories and experiences through a fictional character and will also include special objects symbolizing the emotion of the collection. The object created will be acting as the inspiration of the whole collection. In other words, the designer will be revealing his history by presenting a fictional character and by the symbolized object. Our collection will usually present itself via a fashion film so that the mood and emotion of the collection is well delivered to the audience.