#Lookbook – “Own the court“: this is the name of the new New Era x NBA collection, which brings the brand closer to its origins, merging the performance with the coolness of the playground. A collection, the one of New Era x NBA, that was born to celebrate the evolution that basketball is undergoing in the last years. This is the intent of the American brand, a leading manufacturer of hats for over 100 years, which more recently has also distinguished itself for the production of apparel and accessories. www.neweracap.co.uk
Basketball and lifestyle meet to highlight New Era’s heritage. More than any other sport, basketball – thanks in part to brands like New Era – has entered the imagery of street culture, becoming an integral part of lifestyle.