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New Video: Adele’s “Send My Love (To Your New Lover)”

Finally there is a video for my favourite track from Adele. “Send My Love (To Your New Lover)” is the third single to be released from “25” but is Adele’s first music video since “Hello”, which shattered VEVO records upon release last October. The video – directed by Patrick Daughters – was shot in London in between her sell-out shows at The O2 Arena, where she recently revealed to a crowd that she would be dancing in the song’s accompanying visual. While Adele isn’t delivering a Janet Jackson-sized choreographed routine, it is refreshing to watch her give a more carefree attitude as opposed to dramatic lip-syncs drowning in sepia or black-and-white.