Ørgreen Optics Autumn/Winter 2016

In the cold of a concrete environment where solid surfaces and clean lines resonate simplicity and functionality, the AW16 campaign from Danish eyewear brand Ørgreen introduces warm skin and radiant ready-mades in the pursuit of individuality and attitude. Through the Ørgreen lens the brut concrete transforms itself into raw and natural material, providing a timeless interplay of light, colors and angles. Lines blend together finally opening to dynamism and deception, allowing the unimagined to happen, with contrasts and juxtaposition from a love for all things ambiguous. Beautiful and broken. Pure and provocative. Senseless and significant. Candid and cockeyed. Perfections and distortions entangled in an innate desire to crucify boredom eventually encourage a sophisticated individuality to emerge. Get yours at: orgreenoptics.com

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