LONDON! To celebrate the release of Nike’s brand new silhouette, the P-6000. Women’s only sneaker store, pam pam, have teamed up with BEYONDXY Creative Studio and FGUK Magazine to produce a campaign that pays homage to the models that inspired it.
Design for the P-6000 draws inspiration from the Nike Pegasus 25 and Nike Pegasus 2006, both running sneakers of past. With a similar look and feel to turn of the century running footwear, the P-6000 has been designed for lifestyle wear – built to bring a retro aesthetic to the streets.
To pay tribute to the P-6000’s strong Pegasus links, pam pam’s campaign draws inspiration from the winged, majestic creature of myth to create a modern take with a beautiful, colourway matching horse and ethereal beauty, model Nicole Joseph. Shot by Simon Cecere with exclusive additional stills by Naomi Wong, the shoot highlights the strength and beauty of the P-6000.
“pam pam was the first sneaker store in the UK to specialise in a women’s only selection of top tier, premium sneakers. Our business began in March 2015, and we have grown a beautiful following of women from around the world. In addition to sought after sneakers, we offer a curated collection of the best independent and well-known clothing labels and lifestyle products, ranging from local hand-picked to globally sourced. Our want is to create a space where women of all walks can feel comfortable in their own sense of style.” instagram.com/pampamlondon // Web
Independent published Millennial Magazine. Focusing on Lifestyle, Fashion, Music, Culture and Art. Supporting Homo-views alongside established and emerging. fgukmagazine.com
“Born out of the need for a wider understanding of culture and people in the board room and media. BEYONDXY have been creating inclusive, dynamic and considered content for the last 5 years.
As a Fully independent agency based in London, one of the World’ largest cultural hubs, We bridge the gap to allow brands to collaborate, showcase and reach new and current consumers by equipping them with all they need to embrace the concepts of individuality and support culture reform. Our only goal is to make the World a little more balanced through arts. Showcasing True Representation” of People. Whether Black, White, Queer or Female we promise to tell Authentic stories that matter.”