Qasimi S/S20 – Wake up and smell the coffee

#LFWMEN – Qasimi takes us to a place of positivity and defiance with its Spring/summer 2020 collection, as it aims to demonstrate that there is strength in vulnerability of mind, showcasing a relaxed collection designed for these dark and somewhat turbulent times.

Words by Molly Iliffe-Johnson

Presented in the arches under a railway track on bustling brick lane, a runway constructed of 12 tons of coffee beans awaited. The warm and comforting aroma of the coffee beans filled the space contrasting against the urban brickwork that forms the desolate arches. This juxtaposition cleverly represents the backdrop of worldly tension that the collection is set against.

Both menswear and womenswear were on show, with military influences felt throughout. Fabrics consisted of the military canvas, heavy twills and ripstop however the relaxed tailoring and soft draping created a collection that overall felt very soft and contemporary.

Loose shirts, trench coats, oversized t-shirts and a range of tonal yet bold accessories were paired together to create a minimal and effortless aesthetic.

A sun-bleached colour palette reflected the lightness of the overall mood and kept a reference to the designer’s childhood in the United Arab Emirates. Whilst the colour blocking of muted pink/lilac and soft blue tones provided a new take on the masculine armoury, something I can get behind.

All in all, a great presentation providing a soft take on a politicly influenced collection which provides a luxury feel to minimalist military fashion. Politics never looked so chic!


Creative director – Khalid Qasimi
Stylist – Tom Van Dorpe
Casting- Shelley Durkan Casting
Makeup – Thom Walker
Hair – Louis Ghewy
Show production – StudioBoum
Footwear- Cesare Paciotti