This year is proving monumental in the fight for equality, and this Pride month is recognition of that bravery and a reflection of its roots. Ralph Lauren stands for a community where all voices matter and where all differences are celebrated; diversity and inclusion are an integral part of the brand’s DNA and it is paramount to stand together in solidarity during these times.
The Pride capsule collection is currently available globally on RalphLauren.com.
Building on a 30-year history of supporting and advancing LGBTQIA+ issues through volunteer activations, corporate initiatives and financial grants, Ralph Lauren will launch a digital marketing campaign and a ten-piece gender-neutral Polo Pride collection for adults and children. The company has partnered with the Stonewall Community Foundation to donate a portion of the purchase price of each item sold in order to benefit LGBTQIA+ organizations around the world. The Stonewall Community Foundation prioritizes and lifts up those who experience the greatest vulnerability within the community, including communities of colour and transgender, gender non- conforming, and non-binary people.
The dynamic campaign showcases stories of inclusion, freedom, equality and self- love. Featuring a diverse group of individuals who each created their own unique content for the campaign through elegant self-portraits and videos, the cast includes actor, model, and activist Indya Moore; writer, producer and actor Dan Levy; singer and actor Jeremy Pope; illustrator Richard Haines and artist Deep Pool; models Erika Linder and Heather Kemesky; author Sarah M. Broom; producer and director Greg Berlanti alongside soccer player and producer Robbie Rogers; chef Kristen Kish; US army veteran Anthony Woods; TikTok duo Ebony and Denise from Team2Moms; as well as photographers Micaiah Carter, Soraya Zaman, and Cass Bird with her family.
Each individual is deeply rooted in the LGBTQIA+ community and this campaign proudly share their messages to the world about identity, racism, liberty, individuality and what they stand for. The marketing campaign launches on June 22nd across the brand’s digital and social channels, highlighting each person’s voice with a unifying message of standing together in solidarity for change.