Russian menswear designer Artem Shumov presents a new Fall/Winter 2022 collection
Working in ‘new normal’ Artem Shumov moves away from the concept of strict fashion seasons and focuses on versatile looks. The collection combines comfortable cotton suits, classic for the brand jumpsuits, trench coats and light wool and silk coats.
Basic shades of black, grey and blue are featured in various textures: soft knitwear, dense velvet, translucent silk and smooth vinyl. The designer was heavily inspired by the Japanese island of Naoshima, where he travelled right before the global pandemic. Nostalgia for this journey to the island of modern art is reflected in stripes and polka dot patterns and bold accessories: wide belts resembling Japanese obi belts, functional body harnesses and bucket hats with wide brims that protect from sun and rain.
Artem shares his ideas behind the collection: “I don’t see the point of fashion seasons right now, no one really knows, when they will have to stay at home or go back to the workplace, so I’ve decided to focus on things that I love and appreciate, and in clothes, I value comfort more than anything. Each collection is based on my personal experience at the time of its creation, this is perhaps my most personal collection so far. I was very lucky and got a chance to travel to Japan right before the pandemic, so this time I tried to convey the feeling of the Japanese night streets. That mood, when people, tired after a long day at work, enter bars. And this incredible charm of slightly tipsy relaxed people on their way home from the bar. Their freedom, realness and lack of masks in both literal and figurative sense ”.
Artem Shumov is a menswear brand established in Russia. Artem is the winner of several international design contests. In 2012 famous American designer, Thom Browne inspired Artem to create his own label after seeing Shumov’s drafts for the men’s line. In recent years Artem Shumov has become one of the most popular menswear designers in Russia doing 3 seasons at Aurora Fashion Week Russia and then 4 seasons at Mercedez-Benz Fashion Week Russia. Capsule collections were also featured at Tranoi Showroom in Paris and at International Fashion Showcase in London. Artem Shumov has collaborated with well-respected Mariinsky Theatre and Russian football club Zenit. Nowadays Artem lives in Shanghai and teaches at Istituto Marangoni. The brand is currently presented in Moscow (GUM, Section), St. Petersburg (JNBY) and Shanghai (Talkless).