Head, shoulders, knees and…those: Pleasure is an endless exploration. At the beginning of the global lockdown, SKYN® started their quest to encourage couples to seek pleasure with two campaigns created by Sid Lee: Stay and f*** at home and The Pleasure Calendar. www.skyn.com
“Pleasure is an endless exploration”, directed by Matt Lambert out of production company PRETTYBIRD UK, continues to build on this strategy by encouraging people to keep exploring. In a world where we need to avoid touch outside, being stuck indoors gives us an opportunity to explore the touch of intimacy more than ever; and at a time in which we can’t travel far, the possibilities to discover through pleasure are limitless – a whole new world right at our fingertips.
@dielamb / prettybird.co / dielamb.com
“Much of my work over the years has focused on authentic representations of queer intimacy, love and sex. It was so exciting to be able to bring these worlds, and experience of directing countless intimacy/sex scenes, to a mainstream commercial space.” – Matt Lambert, PRETTYBIRD UK
Credits:
Advertising Agency: Sid Lee Paris
President: Johan Delpuech
Executive Creative Director: Sylvain Thirache
Creative Directors: Céline and Clément Mornet Landa
Copywriter: Paula Hochberg
Copywriter: Jillian Young
Editor: Yoann Plard
Art Director: Layla Gras
Art Director: Adriana Guix
Art Director: Olivier Bodet
Head of Production: Thomas Laget
Producer: Marine Redon, Benoit Fernandes
Head of Social Media: Alexandre Ponte
Social Media Manager: Jeff Deconchat
Head of Strategy: Bruno Lee
Strategic Planner: Sarah Herbain
Managing Director: Mehdi Benali
Group Account Director: Héloïse Marchal
Group Account Director: Jessica Ferris
Account Manager: Paul Pieuchot
LifeStyles – SKYN®
Global Marketing Strategy Director: Marta Toth
Global Brand Marketing Manager: Nicolas Woussen
Production : PrettyBird UK
Director : Matt Lambert
DOP: Rina Yang
Executive Producer: Juliette Larthe
Producers: Meghan Willcox, Amalia Rawlings
Production Manager: Benji Landman