#Lookbook – Future design, inclusivity and service to the female form, was the key values for London-based womenswear Brand SRVC (spoken as “Service”). Founded in 2021, the sustainable brand is the brainchild of founder Masha Adonyeva, Design Director Ricky Harriott and General Manager Gunnar Brock.
SRVC garments offer elements of self-styling to adapt the clothes for specific needs, also play with silhouette and form.
This collection presents a wardrobe for a courageous woman who wishes to feel empowered but firmly herself at all times. SRVC celebrates all women, independent of age, size or ethnicity.
The first collection of SRVC explores how to serve the female body in a multitude of ways. Through silhouette altering details, multifunctional fastenings and intentional cut outs enhancing the natural form, the collection presents a wardrobe for a courageous woman who wishes to feel empowered but firmly herself at all times. The collection works in tandem with the wearer, presenting a sleek
futurist wardrobe that seamlessly integrates into her lifestyle.
The lookbook was shot by photographer and muse of the brand Ronan McKenzie and styled by Ai Kamoshita, and features a wide selection of women including Ronan McKenzie herself and her mother Margaret reflective of SRVC’s core value of inclusivity and togetherness.
photos by @ronanksm
style @aikamoshita
hair @marimarilondon
make up @michelle_boggs
nails @kione.g.nails
set @_tobias_b
production and casting @_the.curated
assisted @ibby_azab @joshmoze
