For the boys! Addicted have got some of the beautiful boys of Bel Ami to fill their swimwear in their Spring/Summer campaign, “The Summer of Love.” A tribute to the 50th anniversary of the hippie festival that took place in 1967 in San Francisco. Its freshness, colorful and jovial character are the essence of a complete collection, with very fun prints, new fabrics and cuts.
“All our 2016 spring/summer ADDICTED campaigns were taken by the renowned photographer Tiago Prisco and a total of 10 amazing models. We would also highlight the collaboration with guys from BelAmi and Men at Play, who provide a very sexy style to the whole campaign.” addicted.es/en/