A KALTBLUT exclusive fashion editorial. Models are Cheryl Chung & Clara Chung. One to watch! London based Creative Director Rachel Ma nailed it again, this time with a pair of twin sisters whom she scouted on the streets of Hong Kong. “When I arrived in Hong Kong few months ago and started working with professional models from local agencies, it was then I realised the perception of beauty in this city. I simply could not relate to it. Long story short, I decided to look for what I consider as beautiful on the streets.” says Rachel Ma. When time permits, Rachel spends her day out around the city or at underground venues looking for new faces. “It’s the charisma as well. A great new face can create a buzz for a while, but it’s the personality that leaves a mark.” she added.Rachel also mentioned that she will be starting a business in this field in the coming years; we look forward to seeing what’s next. More than that, Rachel Ma devotes a big part of her time nurturing and promoting Hong Kong local talents. Take a look at the exclusive story she produced for KALTBLUT with Hong Kong’s first local designers only boutique – Novelty Lane.