Full look by 112 Mountain Yam from Novelty Lane

THE TWINS: Cher & I

A KALTBLUT exclusive fashion editorial. Models are Cheryl Chung & Clara Chung. One to watch! London based Creative Director Rachel Ma nailed it again, this time with a pair of twin sisters whom she scouted on the streets of Hong Kong. “When I arrived in Hong Kong few months ago and started working with professional models from local agencies, it was then I realised the perception of beauty in this city. I simply could not relate to it. Long story short, I decided to look for what I consider as beautiful on the streets.” says Rachel Ma. When time permits, Rachel spends her day out around the city or at underground venues looking for new faces. “It’s the charisma as well. A great new face can create a buzz for a while, but it’s the personality that leaves a mark.” she added.  Rachel also mentioned that she will be starting a business in this field in the coming years; we look forward to seeing what’s next. More than that, Rachel Ma devotes a big part of her time nurturing and promoting Hong Kong local talents. Take a look at the exclusive story she produced for KALTBLUT with Hong Kong’s first local designers only boutique – Novelty Lane.

Knitted dress (both) by Sketcharound from Novelty Lane
Coat (both) by Sketcharound from Novelty Lane
Rings by Creative On Board from Novelty Lane
Jacket dress by Lagerose from Novelty Lane
Necklace by Zwai Kwok from Novelty Lane
Coat (both) by Luke Chan from Novelty Lane
Bag by Dare To Dream from Novelty Lane
Dress by Luke Chan from Novelty Lane
Collar by Fave by Kenny Li from Novelty Lane
Earrings and necklace by GREED from Novelty Lane
Denim jacket (both) by BTW3 from Novelty Lane
Skirts (both) by BTW3 from Novelty Lane
Cuff by Lapeewee from Novelty Lane
Full look (both) by Chloe Sung from Novelty Lane
Necklace by Zwai Kwok from Novelty Lane

Creative Direction & Styling by Rachel Ma/ www.facebook.com/RachelMaHK
Instagram: @rachelmahk
Photography by Ricky Lo/ www.rickylo.net Instagram: @_loricky_
Hair by Deil Siu/ facebook.com/deil.siu Instagram: @deilsiu
Make up by Angel Mok/ angelmok.com Instagram: @angelmok_makup
Models are Cheryl Chung & Clara Chung

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