TOMMY HILFIGER INTRODUCES: FALL 2018 TOMMY JEANS CAMPAIGN
#MustSeeOfTheWeek! The Fall 2018 TOMMY JEANS global campaign, featuring a community of influencers from the world of music, including rapper Christian “King” Combs, singersongwriter Mabel McVey, DJ and presenter Snoochie Shy, dancer Ai Shimatsu, and rapper Aaron Unknown. The campaign celebrates diversity, individuality, and the shared passions that bring people together.
Shot by Sean Thomas in London. It’s a celebration of music, street-style and youth with all influencers wearing bold street-inspired looks. The integrated campaign includes exclusive social media interviews that share the five ambassador’s personal relationship with music and individual sense of style. Throughout the season, emerging music talent will share real-time personalized content with global fans as they attend diverse music and cultural events.
The TOMMY JEANS Fall 2018 collection is inspired by American Icons, fusing cool essentials with an added youthful edge and rebellious spirit that celebrates TOMMY HILFIGER’s most iconic denim styles. Classics such as the rugby shirt and puffer jacket are reimagined in oversized silhouettes and baseball influences, with playful stripes and a bold color palette, while new fit denim styles feature a relaxed cropped shape for men and a high-waisted cropped design with a statement making zipper running up the leg for women. Revisiting the brand’s archive, the collection plays with a sense of nostalgia, collegiate-inspired logos and vintage prints celebrating the brand’s premium denim heritage.
The TOMMY JEANS collection is available in select TOMMY HILFIGER stores, TOMMY JEANS stores and online at tommy.com.
Friends and followers of the brand are invited to join the conversation on social media using #TommyJeans and @TommyHilfiger.