‘Valentine Love’ by Johan Renck and Elin Renck for CDLP
CDLP has released “Valentine Love,” the first installment of LENSED BY, a series of photo campaign collaborations by respected creatives from around the world. CDLP co-founder and film director Christian Larson had a concept to photograph a pair for the underwear company’s Valentine’s campaign. He asked real life couple: Swedish film director Johan Renck and his wife Elin Renck to shoot a campaign. “Valentine Love” was filmed at Renck’s home in Brooklyn, which she shared with her four children.During a (suitably fitting) Date Night drinking a bottle of wine, Johan photographed Elin and Elin photographed Johan, both wearing the characteristic black CDLP Boxer Briefs. See more at www.cdlp.com.
Johan Renck is a Swedish director of music videos, TV and film. Fashion Director is Calvin Klein (“Jeans”), Chanel (“Chanel n ° 5 L’eau” with Lily-Rose Depp) and Valentino (“Uomo”). Music video directed by David Bowie (“Blackstar” and “Lazarus”); New order (“Krafty”); and Madonna (“Nothing really important”).TV directing includes Bloodline and Breaking Bad.
CDLP is a Stockholm based premium underwear label going against the norm of men’s underwear mass production. Designed with environmental responsiveness, we provide a highly discerning clientele with understated premium underwear and a visual narrative of timeless and intellectual masculinity.
All products are designed in Stockholm and hand crafted with care by true textile artisans in a third generation factory in Portugal, before packed into our signature yellow boxes. CDLP has been featured in Esquire, GQ, Vogue and Man about Town, and can be found at some of the world’s leading retailers, including Maxfield, MrPorter.com and Matchesfashion.com.
Design and sustainability
CDLP offers a new generation of high quality and sartorially detailed underwear, designed to be an understated quality detail in your whole look. Our products are tailored with utmost comfort and style in mind and values sustainability in fabrics and logistics. Our signature styles are made in eco-friendly Lyocell – a fabric representing a milestone in the development of environmentally sustainable premium textiles. It is a natural, man made fibre made of wood pulp from sustainable tree farms and is created through the use of nanotechnology in a closed-loop process that recovers or decomposes all solvents and emissions, making it organic and sustainable. Unrivaled for comfort – Lyocell is the absolute pinnacle of softness, breathability and comfort. It is three times softer than cotton, it holds color like no other fabric, it repels moist and bacteria – and most importantly it is 100% biodegradable.