The Vans Family donates $ 1million to 10 global charities and makes a strong statement in the international fight against the effects of COVID-19 on people’s mental health and wellbeing. Vans announce the next Vans Checkerboard Day, which will take place on November 19, 2020, for the second time in a row. After this day was launched as a global call to promote creativity, a long period of very isolation followed. This year’s Checkerboard Day, therefore, focuses on the effect of creative self-development, when dealing with the psyche and health, which can give strength to each individual and also to communities around the world.
“We spent most of the year apart, which was anything but easy. However, creativity connects us and helps us to stick together as a Vans family despite psychological and physical isolation, “says Doug Palladini, Global Brand President at Vans. “A recent study by Complex showed that today, in the US alone, one in two young people is significantly more stressed and fearful than before COVID-19. Our mission for Vans Checkerboard Day 2020 is therefore to show that creativity and every little creative activity can have a positive impact on personal and collective well-being. ”
With a donation totalling the US $ 1million, Vans will support 10 charities around the world whose aim is to implement creativity-enhancing measures to cope with psychological stress. Each organization receives $ 100,000from the Tides Foundation’s Vans Checkerboard Fund or a direct donation from Vans, in support of their mission to empower young people in their mental health and wellbeing through creative advancement. This year’s donations go to Campaign Against Living Miserably, The Wave Project, The Ben Raemers Foundation, Get Lit-Words Ignite, The Skatepark Project, Arte Por La Vida, Social Skate, Singapore Association for Mental Health, Buku Jalanan Chow Kit, World of Art Brut Culture, and Singapore Association for Mental Health.
Until November 19, Vans is calling on all fans worldwide to participate in various digital initiatives that raise and promote awareness of creative activity as a resource for mental health. This includes the #VansCheckerboardDay TikTok challenge and the opportunity to learn from Vans brand ambassadors Tony Hawk, Anderson.Paak, Yaya Zahir and many more how their respective creative forms of expression have helped them personally.
In addition to the $ 1 million donations from Vans, people around the world also have the opportunity to support the 10 charities with additional donations. You can buy a limited-edition Vans Checkerboard Day T-shirt or Authentics – designed by renowned artist and Van’s brand ambassador Geoff McFetridge. The All proceeds will be donated to the Tides Foundation’s Vans Checkerboard Fund. Loyalty points can also be donated via the Vans Family App.
Detailed information on the last and this year’s initiative, the participating charities and the opportunities to contribute yourself can be found at Vans.de/checkerboardday. You can take part in the #VansCheckerboardDay TikTok Challenge via the Vans Instagram Channel.