#Campaign – A Subculture Of Shoe Fiends Talk Collecting And Creativity! Vans launched their latest brand campaign – ‘Waffleheads’ – a series of collectors, customizers and creatives that have truly turned Vansinto a canvas for creative expression. The campaign features the voices, passions and collections from a unique subculture created by Vans fans from around the world.
Vans ‘Off The Wall’ ethos inspires and enables creative expression through action sports, art, music and street culture, so the brand is encouraging consumers to participate in ‘Meet the Waffleheads’ activations around the world, featuring panel discussions and artefacts from the creative cultures that thrive around Vans communities everywhere. Find out more at www.vans.de
‘Waffleheads’ pays tribute to stories that convey Vans’ rich history of creativity highlighting individuals whose collections and creative philosophies have authentically defined Vans as a literal canvas to their expression. Cruz, Charlene Holy Bear, Henry Davies, Hyun Ye, Jayass, Panda Mei and Penelope Gazin, have carved their own space in sneaker culture through distinctive journeys of collecting, customizing and creating founded on Vans’ iconic sneaker design.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans.