Take a first look at the video teaser featuring the collaboration between contemporary artists Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus, Tom of Finland Foundation and Print All Over Me (PAOM) in the creation of an exclusive, unprecedented apparel collection and platform that invites viewers and customers to become active participants in the design process.
avaf was given access to the complete Tom of Finland archive to morph his body of work with their visual language and codes. The result is a stunning and euphoric coalition between artists that although differ in terms of generation, backgrounds and aesthetic discourse, are protagonists of underground art and share the means of alternative platforms to celebrate and advocate for sexual freedom and tolerance in the spirit of inclusion without conclusion.
This collection is a seamless continuation of avaf’s application of cultural references and artifacts as participants in their work, and is the most vivid adaptation of the Finnish artist’s drawings to date, set to add a “multisensory splash and color overdrive” to the rainbow of Tom’s Men.
In line with avaf’s ethos of engaging viewers with their work, PAOM’s customers become co-creators, and will be able to select from fifty visually explosive avaf X Tom of Finland components to virtually create custom compositions and arrangements of endless possibilities to be applied onto set apparel designs. This collaboration also marks the debut of a special feature that will allow for visitors to engage with avaf-configured environments, and will serve as a backdrop to a genderless and social media applicable avatar.
The collection features 27 unisex pieces, including designs exclusive to this project, such as the classic motorcycle jacket, muscle tank, short shorts and even a prideful flag. Each order is inevitably unique, and is specially made through PAOM’s unexampled standards or production and distribution.
assume vivid astro focus x Tom of Finland x Print All Over Me will launch in New York during Frieze Art Fair, May 5-8, and will be available at Colette and online at printallover.me