Weekday´s Virtual Beach S/S2021

May I introduce you to Weekday’s new campaign Virtual Beach – a celebration of their SS21 swimwear collection? The campaign flirts with Baywatch aesthetics in a Matrix-inspired world, with a feeling of togetherness and inclusiveness at the core. www.weekday.com

Diversity and responsibility have always been key values for Weekday. With each item of swimwear made from recycled waste, such as PET bottles and production waste. Hero styles include tie-dye two pieces, ruched halter neck tops and tankini’s vests.