WIL Studios Spring/Summer 2019 — Ball Boy

The S/S19 collection of Toronto-based designers WIL Studios, titled “Ball Boy,” pulls reference from Country Club culture and its associated sports. But, by using oversized fits and an excess of colour, the designers have firmly separated themselves from the stuffy, highbrow worldview upheld by the members of the golf or tennis club. Their editorial uses a glaring simulation of a golf course to recontextualize the game, allowing the models to fit in, while simultaneously demystifying the elitist nature of the game.

Photography by Zack Vitiello / www.zackvitiello.com / Instagram: @zackvitiello
Styling by Eric Richards and Rahul Madan / Instagram: @ericrichards and @madanrahul
Hair and Makeup by Lacey Day / Instagram: @laceyeday
Models are Cameron Karatsu and Kito / Instagram: @karatsudoer and @blkdmndrnothing
Clothing by WIL Studios / www.wilstudios.com / Instagram: @wil.studios