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YULIA YEFIMTCHUK+ Fall/Winter 2020-21

#Lookbook – Ukrainian fashion brand YULIA YEFIMTCHUK+ presents a new collection Fall/Winter 20-21collection. YULIA YEFIMTCHUK+ was founded by Yulia Yefimtchuk, she graduated from Kyiv Institute of Design. The brand draws inspiration from the Soviet Union’s nostalgia of the 1920s and 1980s.

The designer pays special attention to art, uses the Cyrillic alphabet as an interpretation of Soviet posters and slogans.

The source of inspiration for the collection Fall-Winter 20/21 is the car Tesla Cybertruck. This machine combines design and technology. It inspired to create silhouettes and graphics in the collection. The future is now … 

“Technology – the practical application of knowledge and the use of methods in production activities” is the main slogan of the season Fall-Winter 20/21. The main theme of the season is the game of contrasts of fabrics and silhouettes. Silver fabric draw a certain parallel with the color of the machine and the future. In contrast with the female silhouettes, a uniform design was used, with elements of utopian stylization that refer us to the idea of dystopia.

Main colors: black, silver, khaki. The camouflage print has a protective function – just like the idea with glass in the Tesla Cybertruck. The seat belts are also presented in the collection, their function is both decorative and practical. There are also silhouettes and uniform details that are the hallmark of the brand. In the season Fall-Winter 20/21, as in every collection of the brand YULIA YEFIMTCHUK +, there is unisex clothing, it hides gender and emphasizes the state of mind.”