In the 2019 Spring/Summer season, Zalando, Europe’s leading online platform for fashion and lifestyle, will focus on the freedom of style of the modern man. www.zalando.de
The campaign “Be your own man. calls on every man to interpret masculinity for himself and to express it through individual styles. Thus the campaign overtakes the stereotypical male image and breaks with prevailing style rules. With “Be your own man.” Zalando continues the overall campaign theme of celebrating the individual style decision of everyone.