Summer 16

A KALTBLUT exclusive fashion short and editorial. Stylist Megan Ann Wilson that specializes in sportswear teamed up with photographer and video maker Tiara Marei for SUMMER 16.Megan Ann Wilson worked with Jordan Brand as an influencer – she produced a summer editorial based on the new SS16 collection. The SUMMER 16 editorial exclusively features Jordan Brand products inspired by the 1992 Dream team and the Olympics. Models are Shane Augustus and Fabe Robinson. “We decided to shoot on location in the Lower East Side of New York and at local playgrounds to bring a more grungy 90’s aesthetic and make use of the mix of bright basketball courts and looming shadows to make the clothing pop. My goal was to take the Jordan SS lifestyle collection and make it more appealing to youth culture, current trends (90’s revival and skateboarding) but maintaining the core basketball DNA. This is a basketball brand that’s made for the courts but also the streets of NY. “

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Credits:

Creative direction + styling: Megan Ann Wilson – @shegotgame
Photography + videography: Tiara Marei – @tiara_marei
Models: Shane Augustus – @mymomthinksimhandsome + Fabe Robinson – @faberobinson
Assistant: Brandon Nunn – @fannypacksheat
Music: 1stLoveMusic – @firstlovemusic
Wardrobe: Jordan Brand – @jumpman23
Shot on location in Lower East Side, New York, New York

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