Ukrainian artist Liza Litovka, crafting under the enigmatic moniker Floweirdy, has concocted a visually engaging campaign to mark the global debut of the collaboration. Following the buzz of their initial alliance, the partnership fuses KSENIASCHNAIDER’s cutting-edge flair with the heritage-rich statement of adidas Originals. Through the imaginative eye of Floweirdy, the unique symbiosis of KSENIASCHNAIDER and adidas Originals is immortalized in striking imagery that champions self-expression, artistic innovation, and the iconic vibe encapsulated in Samba and Superstar footwear.
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KSENIASCHNAIDER AND ADIDAS ORIGINALS REVEAL STIMULATING
NEW JOINT COLLECTION.
“Love and nurturing for all creatures is the essence of my campaign,” shares Liza. “Observing these sneakers, I sensed a certain vivacity. They brought to mind imagery of lush gardens, awakening soil, and vivacious blooms. In these sneakers, one can truly flourish, which inspired me to reflect on the tenderly cultivated plant sprouts on grandmothers’ windowsills, lovingly nurtured, often in repurposed plastic containers – it’s an image of profound beauty.”
Floweirdy brought her artistic concept to fruition using repurposed plastic bottles and mini greenhouses fashioned from strawberry packaging, a common sight on Ukrainian balconies. Her composition is further enriched with an infusion of florals, beetroots, and an expanse of greenery.
“Working with Floweirdy on this vibrant venture is truly invigorating,” comments Ksenia Schnaider, co-founder and artistic head of the eponymous brand. “Her exceptional creative expression aligns seamlessly with our design ethos and infuses a renewed dynamism into our collaborative effort with adidas Originals.”
About KSENIASCHNAIDER
A brand at the forefront of contemporary fashion, KSENIASCHNAIDER is celebrated for its forward-thinking design philosophy and commitment to sustainability. Nestled in Ukraine, the brand has earned international kudos for its novel take on denim and urban wear, marrying the heritage of artisanal technique with the pulse of contemporary aesthetics and the principle of upcycling.
About Floweirdy
Ukrainian artist Floweirdy stands out with her unique visual expression and inventive take on photography. Drawing from the wellspring of nature and exploring the contours of the human figure, Floweirdy’s oeuvre resonates with the tempo of present-day existence, presented through an invigorating lens.
