Madrid Fashion Week – Prepare to be mesmerized as JNORIG presented “YŪGEN,” a collection that wades into the depths of the unseen, unlocking the profound and intangible beauty of existence. Our fashion team is enamored with this stunning showcase that is not just fashion, but a poetic exploration of self-reflection, deeply rooted in the Japanese aesthetic concept it draws its name from.
www.instagram.com/jnorig / jnorig.com
Backstage photos by Ana Ferrandis @ferrandislab
A Masterclass in Structure and Fluidity
With a deft emphasis on structure, fluidity, and versatility, “YŪGEN” encapsulates JNORIG’s signature flair—an artful fusion of architectural precision and functional adaptability. The silhouettes, simultaneously restrained and commanding, evoke a quiet strength that makes a striking statement. Intricate detailing and layering techniques forge an exquisite dialogue between restriction and freedom, inviting the eye to linger. Dark, melancholic tones seamlessly contrast with serene minimalism, crafting an aesthetic that’s just as rebellious as it is contemplative.
Collaborations that Elevate YŪGEN
This season, JNORIG has joined forces with a cadre of groundbreaking creatives to elevate “YŪGEN” through a triumphant blend of fashion, technology, and craftsmanship:
- ECH Jewelry – Their avant-garde jewellery pieces are a bold revelation, sculptural wonders that perfectly augment the collection’s themes of contrast and balance. Each piece is a striking union of brutalist aesthetics and delicate detailing, underscoring the duality of JNORIG’s vision.
- Krisztian (3D-Printed Masks) – Delving into the captivating realms of identity and transformation, Krisztian’s 3D-printed masks infuse the collection with a surreal, futuristic edge. These intricate sculptures serve as a poignant reflection on concealment and self-discovery, harmonizing flawlessly with the essence of YŪGEN.
- Kanji Kyoda (AI-Generated 3D Video Art) – Enhancing the storytelling of YŪGEN, Kanji Kyoda’s AI-generated 3D video masterpiece blurs the boundaries between reality and imagination. This digital dreamscape invites viewers into an abstract realm filled with movement and ethereal beauty, serving as a vivid extension of the collection’s vision.
Sustainability & Innovation
Sustainability lies at the very heart of JNORIG’s ethos, with innovative materials and mindful craftsmanship taking centre stage in “YŪGEN.” Each piece is thoughtfully designed to empower the wearer, featuring modular elements that support customization and adaptability. This reinforces the notion that fashion is not merely about aesthetics; it should be an individual’s armour—protective yet liberating.
👁️ 3D Mask Art by @krisztiann
🎶 Music by @danielmiras_
💎 Jewelry by @ech_jewelry
👟 Footwear by @trippen_official
🌐 Digital collaboration by @lucloren
👗 Styling by @maaadiss
Presented at @mbfwmadrid
For sales inquiries contact @alef.lab
JNORIG Team
Creative Director Assistant: Jeongeun Park @jung_eunp
Daniel Mirás Quintas @danielmiras_
Maties Ginés Ferreira @pizzoconamor
Emilia Futter @emmefutter
Lara Frías Cumella @lara.frias
Maria Antonia Quiñones @bottled.pink
Regina López @reginalopezz
Luisa Goded @luisagoded
In conclusion, “YŪGEN” transcends the realm of garments; it stands as a compelling statement of resilience, introspection, and quiet revolution. This collection invites you to embrace the unknown, find fortitude in solitude, and uncover beauty in what often remains unseen. We, at iD Magazine, unequivocally celebrate this breathtaking journey into elegance.
